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Herzberg’s Two-Factor Theory of Motivation

Herzberg’s Two-Factor Theory of Motivation One of the most discussed topics in counseling is how to increase personal motivation. Part of a counselor’s job is to elicit and enhance motivation because motivation is a key to change. Research into motivation is inexorably linked to an understanding of personal change -- a concept [...]

July 29th, 2016|Categories: Counseling, Motivation|

Maslow’s Hierarchy of Needs

Maslow's Hierarchy of Needs Maslow's Hierarchy of Needs is a theory of psychological development developed by Abraham Maslow in a 1943 paper entitled "A Theory of Human Motivation." Over the span of his career as a psychologist, Maslow expanded on his original idea to include his observations of natural curiosity. In order to [...]